INPINK.com is an online retailer created entirely by popular demand. Business partners Derik and Connie founded Pinkies Nail Salons in 2004 in Lafayette, California. Today, Pinkies has expanded its empire to six locations throughout the Bay Area. As both Derik and Connie have backgrounds in retail and wholesale, it was a natural extension to offer quality retail products in their booming salons. Soon after, Pinkies customers started raving to their friends about their cute new purchases. Many of those friends and relatives lived outside the Bay Area, and they wanted that adorable $25 necklace their sister bought for themselves! Thus, INPINK was born.