On The Outside

July 30th, 2012 by

Ah.. Are you as big of a sap for subtle, thoughtful and creative details when it comes to packaging and sending surprises around the world!?

Whew.. We are so glad we are not the only ones.

..packaging, branding, details, wrapping, tape, tags, paper, labels.. all of that good stuff can add up to something clever, fresh, different, stand out and one of a kind if enough time and talent goes into the process.. but a process it definitely can be. Some designers and shops hit the nail right on the head when it comes to conveying their message of thanks or welcome in their packaging.. and others.. well others sometimes do not even hit the nail when it comes to thinking outside the box. We think that the magic isn’t just in the handmade item someone designs or creates.. but it is in the overall presentation in how your customer is delivered your custom creation.. even right down to that striped twine and wasabi tape!

Below we compiled a small round up of packaging ideas that went right. Even marketing ideas that are pretty out of the box, witty, quirky and that you won’t soon forget. After all that is what you want someone to do right.. not forget you.. and that is where the outside details make all the difference!

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How amazing are these branding and marketing ideas above?

…a mini closet of tiny hanger tea bags.. a chalkboard wine box.. rip open bread box delivery.. and even test tube pencil packaging.. hello we love these!

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 Like we previously stated.. as a handmade designer.. we want to remind you how far the details in your pretty little head can take you.. so just let them! Just picture how flattered you would feel if something as darling as these packages arrived on your doorstep.. it isn’t hard to make a memorable statement.. just put some imagination, creativity and a dash of your branding into it.. your customers will thank you.

As a handmade designer.. How do you make your packaging stand out!?

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